CRM teams between legacy and innovation: Mastering the transition with scalable support from Sycor
Soon after the decision has been made regarding which CRM the company will use going forward, the workload for the CRM team increases significantly. After the strategic course has been set, the operational reality begins: additional tasks, tighter schedules, and the challenge of running the old system stably while preparing the new system. CRM managers and administrators are confronted with a dual role: supporting the old system vs. preparing for go-live.
Building the future
At the same time, the new CRM system is being rolled out. CRM teams need to get to grips with the new solution, complete certifications, critically review existing processes, evaluate AI functions, and define them for the new system. At the same time, the strict regulatory requirements of the pharmaceutical industry need to be reconciled with the efficiency demands of sales. Added to this is the technical complexity: interfaces must be checked after migration and adjusted if necessary before comprehensive testing can begin. Change management is equally important. Employees must be involved at an early stage to promote acceptance of the new system and take advantage of the opportunities offered by new AI functions – including the planning and implementation of local training courses.
Support from Sycor experts
The parallel nature of the tasks inevitably leads to peaks in the workload of CRM teams. The solution: Sycor experts provide targeted support to customer teams during the transition phase.
As an industry partner with in-depth process knowledge and certifications in Salesforce, Veeva, and IQVIA, we support CRM teams in both the operation of existing systems and the introduction of new CRM systems—exactly where relief is most urgently needed.
Consulting
We advise you on the analysis, harmonization, and documentation of your processes. At the same time, we coordinate and carry out tasks and activities for you during implementation.
Support
From multilingual first-level service desk to business application support, we relieve you of the burden of processing service and change requests, incidents, and testing tasks, and assist you with data management.
Training
With experience in pharmaceutical CRM, we develop customized training courses for you based on state-of-the-art methodology and didactics. We conduct train-the-trainer, key user, and end-user training (in-person or virtual classroom) in over 15 languages, create e-learning courses, and design media (presentations, manuals, quick references, etc.) for you.
Change Management
We support you with professional change management to ensure maximum user acceptance.
We've got your back
Working closely with all support levels and partners, we provide comprehensive support for the existing environment—without compromising on quality or responsiveness.
Smooth transition
Responsibilities can be transferred gradually to ensure continuity and clarity. We offer you exactly the support you need—for a flexible period of time.
Expertise and experience
Our consultants and service managers are always up to date with the latest developments and share their experience across teams. It goes without saying that we work in accordance with ITIL standards and ensure certified support for all systems.
Don't wait until you reach your breaking point. Supporting both old and new systems simultaneously poses enormous challenges for any CRM team. We support you exactly where the pressure is greatest – with certified experts, structured processes, and scalable relief.
With our combination of industry know-how, system expertise (Salesforce, Veeva, IQVIA), and a flexible support model, we accompany you from stable operation through migration to the successful introduction of your new CRM system.
👉 Act now and give your team the resources it needs to successfully manage the CRM transition without compromising quality.
Your contact for all matters relating to pharmaceutical CRM systems
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