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Pharma & LifeSciences
CRM Teams Caught Between Legacy Systems and Innovation: With Sycor, You Can Pave the Way for the Future

CRM Teams Caught Between Legacy Systems and Innovation: With Sycor, You Can Pave the Way for the Future

The pharmaceutical CRM market is undergoing a transformation. New, industry-specific solutions from providers such as Veeva and Salesforce are opening up new opportunities for companies, while existing systems from IQVIA and Veeva are set to be phased out by 2029. As a result, many companies will face an important decision in the next one to two years: the implementation of a new CRM system.

But as soon as the path forward is set, the workload on CRM teams increases significantly. That’s because, in addition to preparing for and implementing the new system, the existing CRM must continue to be operated and supported reliably. For CRM managers and administrators, this often means walking a tightrope between day-to-day operations and transformation.

Focus on the future

Implementing a new CRM system involves much more than just the technical migration. Processes must be reviewed, AI features evaluated, interfaces adapted, and comprehensive testing conducted. At the same time, training, change management, and user support are critical to success.

All of these tasks are critical to the project’s success. However, they require time, attention, and resources—resources that are often already tied up in day-to-day operations.

CRM teams caught between old and new systems
CRM teams caught between old and new systems

We've got your back

To ensure your CRM teams can focus on successfully implementing the new system, we’ll support you wherever you need relief.

Our experts take on tasks related to the operation of existing systems, flexibly reinforce teams, and create the breathing room necessary for a successful transformation. This frees up your capacity for strategic initiatives, innovations, and new projects.

With our certified expertise in Salesforce, Veeva, ysura, and IQVIA, we support you both in day-to-day operations and in the implementation of new CRM solutions.

Our services for your success

Consulting

We support you in analyzing, harmonizing, and documenting your processes. In addition, we handle coordination and operational tasks related to your CRM implementation so that your teams can focus on the key project goals.

Support

From a multilingual first-level service desk to business application support, we take the pressure off your team when it comes to service and change requests, incidents, testing activities, and data management. This ensures that your existing system landscape remains stable and efficient.

Training

We develop customized training programs for your organization and conduct train-the-trainer, key user, and end-user training sessions in more than 15 languages. In addition, we create e-learning modules, presentations, manuals, and quick reference guides—to ensure successful knowledge transfer and high user acceptance.

Change Management

A new CRM system only realizes its full potential once it has been adopted by users. Through professional change management, we guide your organization through the transition and lay the groundwork for long-term use.

Your benefits

CRM teams caught between old and new systems

More Leeway for Future-Oriented Topics

We take the pressure off you and handle day-to-day operations. This allows your CRM teams to focus their energy on implementing the new system, developing innovative features, and pursuing strategic initiatives.

CRM teams caught between old and new systems

Resources for New Projects

With our support, you can free up capacity within your organization. Your employees will have more time for value-added tasks, new projects, and the further development of your CRM strategy.

CRM teams caught between old and new systems

Flexible, scalable support

Whether for individual tasks, project phases, or the entire transition: You’ll receive exactly the support you need—flexible, tailored to your needs, and for as long as it takes to ensure your success.

CRM teams caught between old and new systems

Expertise You Can Count On

Our consultants and service managers have extensive experience in pharmaceutical CRM and up-to-date expertise in Salesforce, Veeva, ysura, and IQVIA. Through established processes and ITIL-compliant work practices, we ensure professional and reliable support.

Drive Change with Full Force

CRM teams caught between old and new systems

Managing both legacy and new systems at the same time doesn’t have to come at the expense of your teams. With the right support, you can create breathing room, free up valuable resources, and enable your employees to focus on the successful implementation of your new CRM system.

While we ensure day-to-day operations run smoothly, you can focus on the future: establishing new systems, driving innovation, and harnessing the full potential of modern CRM solutions.

👉 Let’s work together to create the conditions that will enable your team to successfully navigate the CRM transformation—with more flexibility, more energy for future initiatives, and full focus on what lies ahead.

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Your contact for all matters relating to pharmaceutical CRM systems

Please feel free to contact me if you have any questions.

Alexander Osterbrink

Head of Business Unit Commercial Excellence
+49 551 383 98 12

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Your contact

Alexander Osterbrink

Head of Business Unit Commercial Excellence
+49 551 383 98 12

Alexander Osterbrink
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