We put your omnichannel strategy on the road

As a company in the life sciences or pharmaceutical industry, you have introduced ideas and concepts for omnichannel and solutions to seamlessly connect all contact points with customers (such as doctors or patients) and create a consistent experience across different channels (website, email, social media, physical meetings).
But that alone is not enough: Omnichannel needs to be explained, implemented and lived every day. In order to actively shape your initiatives and, above all, make them measurable, we support you with four building blocks from our omnichannel operations package.

Four modules for optimizing your omnichannel strategy

Omnichannel Preparation

We translate your strategy into everyday life by analyzing, defining and communicating processes, tools and roles. We use readiness checks and workshops to develop your blueprint (roles, responsibilities, processes, KPIs) for day-to-day business. With experience from many campaigns and an outside perspective.

Mindset and Adoption

Everyone involved in your omnichannel campaigns must understand their role and know the tools. We train your teams, ensure transparent documentation and sensitize your organization to successful omnichannel collaboration. A campaign can only be a success if everyone is clear about the objectives.

Campaign Management Consulting

Einzelne Kampagnen müssen aufgesetzt und zielgerichtet begleitet werden. Wir beraten Sie bei der Planung Ihrer Kampagne hinsichtlich Segmentierung, Assets, Kanälen sowie Frequenz und sorgen während der Laufzeit für die Steuerung und Auswertung einzelner Kampagnen.

Technical Campaign Management

Individual campaigns need to be set up and supported in a targeted manner. We advise you on the planning of your campaign in terms of segmentation, assets, channels and frequency and ensure that individual campaigns are managed and evaluated during their term.

The process at a glance

Arrange a consultation now to optimize your omnichannel campaigns and make them measurable.

Checken Sie die Zukunftsfähigkeit Ihres CRM-Systems

How do I map my omnichannel strategy in our systems and make it measurable?

The right preparation is half the battle: With our four building blocks, we support you in the preparation, training, execution and measurement of your campaigns.

As a partner with over 25 years of experience in the life sciences industry, we bring your omnichannel strategy to life - regardless of the manufacturer.

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