Microsoft Dynamics Customer Insights is a platform that enables organizations to deliver exceptional customer experiences. It provides the foundation for creating personalized, responsive and connected customer journeys across sales, marketing and service teams. With Dynamics 365 Customer Insights, companies can create engaging experiences by bringing together customer data with real-time contact histories and Copilot in Customer Insights. The product provides a unified view of customer profiles that enables orchestration of customer contact histories across different channels.
Dynamics 365 Customer Insights - Journeys offers a comprehensive solution for professional and customized outbound and real-time marketing. Real-time marketing enables the orchestration of customer contact journeys in real time and at every customer contact point, e.g. through trigger-based communication via various channels such as email, SMS or push notifications. With Dynamics 365 Customer Insights Journeys, you can evaluate and optimize the effectiveness of your marketing campaigns across different channels based on pre-defined goals and metrics. It allows you to identify and eliminate optimization potential in customer contact journeys to improve the customer experience. Use insights into the behaviour and interests of your target group to gain a deeper understanding of your target group and continuously optimize your marketing measures.
Dynamics 365 Customer Insights provides a comprehensive customer data platform that enables companies to gain a holistic view of their customers by bringing together cross-company customer data in real time. This makes it possible to enrich customer profiles with data from first and third-party sources and thus automatically develop a detailed understanding of each customer. The platform helps companies become more customer-centric by enabling marketing, sales and service teams to design and execute individual customer interactions at scale. Through turnkey integrations with Microsoft and third-party applications, real-time insights can be created. Dynamics 365 Customer Insights also offers advanced analytics capabilities, including pre-built AI models that provide instant insights or the ability to create and test customized AI/ML models. The platform ensures a high level of data governance and compliance, supported by the robust infrastructure of Microsoft Azure.