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The traditional sale of products has faced serious competition: Renting instead of buying and only paying for what you actually use - such Product-as-a-Service (PraaS) business models are attractive to customers because they are flexible, save on acquisition costs and often offer all-round service. But manufacturers and retailers can also benefit as PraaS providers. The biggest challenge in the changeover: mapping the necessary processes in their own IT systems.
Find out what PraaS concepts can look like, what advantages they offer, and what providers need to bear in mind during implementation.