Market leader Kraft Foods Deutschland counts on its partnership with Sycor mbs for the CRM redesign in 2007.
"Helping people around the world eat and live better." That is the vision of KraftFoods Inc., the world's second-largest food maker. In the context of a global harmonization of customer processing procedures, Sycor mbs successfully supported the introduction of Siebel eConsumer Goods in the German market. KraftFoods is called Mondelez Deutschland GmbH since 2013.
The parallel implementation of several new systems was a project challenge on the technical side, while the far-reaching changes to business processes were a challenge on the business side. "With excellent qualifications and the high level of professionalism exhibited by its employees, Sycor mbs was a key to the success of the overall program." (Rolf Schnieders, Head of Sales Retail Training KraftFoods Deutschland GmbH). Kraft Foods relied on the change management know-of Sycor mbs for establishing the new processes. All target groups were continuously informed about the business changes and their background through various channels. Self-learning sequences for preparation and follow-up accompanied face-to-face training in a blended learning approach. More than 250 users were trained in total by a team of 12 trainers. Participants proved their process and system know-how with a final knowledge test.
A motivated and cooperative project atmosphere meant there were no conflicts. The "everything from one source" approach resulted in streamlined and efficient project structures. Thus the rollout phase was limited to a very short 14 days. Sycor mbs realized the interfaces for more than 50 Excel forms in the course of adapting Siebel eConsumer Goods as the new CRM software. Further tasks handled by Sycor mbs included detailed test support for quality assurance and providing assistance with administration and support.
"Flexible, fast, competent, quality! That is what Sycor mbs stands for as a service provider when it comes to implementing CRM projects. A reliable partner that responded to our wishes extremely well."
Elisabeth Altenkamp, Manager SalesProcess Engineering, Kraft Foods Deutschland GmbH