CRM Assessment at Orthomol
Sycor helps in the decision-making process: which CRM system will the company rely on in the future?
Which CRM is the right one for us? This question was the focus of an assessment that Orthomol carried out together with Sycor. Orthomol has been successfully using Veeva CRM for many years to manage the activities of its sales force, and Veeva's announcement that it would have to switch to Veeva Vault CRM by 2030 was the starting signal for Orthomol to examine and evaluate other options on the market in addition to switching to Vault CRM.
How to find out what fits?
The first step was to define the guidelines for the future CRM ecosystem. What is set for Orthomol and what is variable? What framework conditions must be met? On this basis, two other CRM solutions were selected in addition to Veeva Vault CRM, which were then all compared with each other.
The functional coverage of the solutions was evaluated in a second step. With the help of a scoring procedure, the functions and process depth of the three systems were first generally evaluated. The aspects that were essential for Orthomol were then weighted individually. “With the method used by Sycor, we received a complete and customized answer to our question: Which CRM is a good fit for us?” says Oliver Giertz, CRM Solution Architect at Orthomol.
In the third step, the costs for the introduction and ongoing operation of the three CRM options were determined. Key factors here were the implementation costs, training costs, data migration costs and the connection to the existing ecosystem at Orthomol as well as the license and usage models. “For Orthomol as a medium-sized company, it's not just a question of finding the best solution, it also has to suit us economically. The CRM assessment gave us a good overview of the costs, which helps us to make the right decision,” says Dirk Klose, Head of IT at Orthomol.
And the feeling?
In addition to the hard facts, we also looked at soft factors that are difficult to express in figures: An assessment of look & feel, user experience, future readiness and flexibility in administration rounded off the CRM assessment.
The result:
With sensibly pre-structured templates and simultaneous individualization to Orthomol's situation, the foundation for an important future decision was laid in just a few weeks. The collaboration was a particularly important aspect of this: “The preparation, support and communication surrounding the assessment were very good for us,” emphasized Oliver Giertz in his project feedback.
About Orthomol:
Get healthy. Stay healthy. - A family business based in Langenfeld for over 30 years
With the idea of producing micronutrient combinations based on orthomolecular nutritional medicine, Dr. Kristian Glagau founded Orthomol pharmazeutische Vertriebs GmbH in 1991 with two employees. Today, the family-owned company employs around 500 people at three locations and is managed by Nils Glagau, the second generation of the family to do so.
Orthomol is a pioneer of orthomolecular nutritional medicine in Germany. For over 30 years, Orthomol has been developing and marketing micronutrient combinations for various areas of application with passion and conviction.
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