Sycor is a Uniserv partner

Customer data management is becoming increasingly important

For new, digital business models, the topic of customer data management continues to gain importance. Due to the current situation, the market is increasingly forced to react to physical contact bans," says Hans Krefeld, Director of Business Intelligence at SYCOR GmbH: "Retailers in particular now have to develop strategies to sell their products online in a customer-friendly manner. Service providers are also finding ways to provide remote support for their target groups. Companies must now learn how to personalize the customer experience as much as possible, even on a virtual level. Competitors who are already digitalized have a clear advantage here, because they have already gained valuable experience in customer care. But even those who are only now beginning to digitalize their business model will certainly still benefit from it when the Corona pandemic comes to an end".

No customer loyalty without customer data

Customer orientation is an explosive Data Quality Management topic, especially when it comes to the targeted use of customer information to optimize the shopping experience or service performance across all touchpoints. It doesn't matter whether it's a matter of constantly updating customer data, designing holistic and target group-oriented customer journeys across several channels or determining personalized offer suggestions with the help of Big Data - in the worst case, poor data quality damages existing customer loyalty and slows down the acquisition of new customers. At the same time, data quality management is still an issue in many companies that have major deficits. In the BARC BI Survey, 73 percent of almost 3,000 organizations surveyed stated that data quality is still the most relevant BI trend topic for them.

A strong partner for customer data management solutions

"Uniserv recognized the relevance of quality-assured customer data some decades ago and specialized in the optimization of Customer Data Quality", says Krefeld: "With the expert solutions of Uniserv, customer and business partner data are qualitatively optimized and a clean database is created: with regard to completeness, topicality, correctness and unambiguity. The quality of personal and sensitive data can also be taken into account in this context. In addition, Uniserv provides a central platform for determining unique profiles of all customers".

The Sycor Group is looking forward to a successful cooperation and many joint projects.

About Uniserv GmbH

Uniserv is an expert for the successful management of business partner data. With its Customer Data Management solutions, Uniserv increases the value and sustainability of relationships with customers and business partners. With the Master Data Management and Customer Data Platform solutions, customers obtain a 360° view of their business partners. In this way, they create the basis for making the best possible use of customer data and designing a successful customer journey. Uniserv’s Data Quality solutions and services form the basis for ensuring correct, up-to-date and complete business partner data. In this way they always meet the requirements of the business, all departments have consistent customer knowledge and can work flexibly with quality-assured business partner data. Uniserv customers therefore profit directly from efficient business processes, sound bases for decision-making, direct competitive advantages, and lower costs. The company employs more than 130 people at its headquarters in Pforzheim and in the subsidiaries in Paris, France, and Cluj, Romania. With several thousand installations worldwide, Uniserv's customers include numerous renowned companies from all sectors and internationally, such as Allianz, Deutsche Bank, DPD, E-ON, Finanzinformatik, KIND, koelnmesse, Lufthansa, Orange, Otto, Siemens, TUI and VOLKSWAGEN. More information is available at www.uniserv.com.