Millions of people around the world benefit from the plant-based and homeopathic medicines from Pascoe Naturmedizin in Gießen. When it comes to digitalization, the company trusts its partner Sycor and introduced Microsoft Dynamics 365 for Customer Engagement for around 100 users worldwide. Pascoe emphasized comprehensive functions and application possibilities in marketing to choose an appropriate solution. Microsoft Dynamics 365 for Customer Engagement meets these requirements and optimizes Pascoe's business processes in sales, marketing, and customer service. Aside from the implementation, Sycor also handled user training.
Pascoe Naturmedizin is among the 100 most modern midsize enterprises in Germany. The company employs around 200 people and has branches in Canada, Austria, Slovakia, and since 2018 also in the Czech Republic. With the introduction of the new CRM system, the family company specializing in natural medicine continues its success story: "From the automation of marketing campaigns to support for trip planning – Microsoft Dynamics 365 for Customer Engagement optimally maps our marketing and sales processes. Our team has gained effectiveness in completing the daily tasks," explains Dr. Jochen Kühn, Division Manager Marketing at Pascoe Naturmedizin.
Based on Pascoe's initial situation and objective, the life sciences experts at Sycor recommended the implementation of Microsoft Dynamics 365 for Customer Engagement. "We chose Sycor due to its many years of life sciences expertise. Not only the list of renowned references in the pharmaceutical industry but also the integrated consulting approach convinced us," says Marketing Manager Dr. Jochen Kühn.
Sycor ensured the full replacement of the previous legacy system during the implementation phase and handled the new implementation of all required interfaces. After the technical implementation, Sycor looked after making the users fit for using the new CRM system. Initially some 100 Pascoe employees were trained in face-to-face sessions. Further IT training is planned after the pending integration of all foreign sites.
Microsoft Dynamics 365 for Customer Engagement enables optimum sales controlling and support for Pascoe. All functions of the Sales, Marketing, and Customer Service modules can be used with the Customer Engagement Plan. Also beneficial: Handy analysis tools and the ability to integrate additional Microsoft products such as Office, SharePoint, or Outlook. Mobile use via a smartphone or tablet makes day-to-day life easier as well, especially for Pascoe's sales representatives. "We integrated Resco Mobile CRM to make the full functionality available offline to the sales representatives," reports Sycor Project Manager Philipp Vogel. Visit reports can also be documented and evaluated faster. The expense process has been considerably improved as well.
"We chose Sycor due to its many years of life sciences expertise. Not only the list of renowned references in the pharmaceutical industry but also the integrated consulting approach convinced us."
Dr. Jochen Kühn, Marketing Manager, Pascoe