Percentage of Revenue Increase and Growth

March 12, 2025

Achieved by Utilizing Equipment Rental Software

Key Article Takeaways:

Boosts utilization and revenue: Rental software improves asset visibility and scheduling, helping businesses increase fleet utilization and unlock new revenue opportunities.
Automates pricing and billing: Integrated systems ensure accurate charges, flexible rate structures, and timely invoicing—reducing revenue leakage and improving cash flow.
Enables scalable growth: With centralized data and analytics, rental companies can make strategic decisions that support expansion, customer satisfaction, and long‑term profitability. *

*More sources cited below.

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The International Rental News100 survey reported a 10.4% increase in global rental revenue in 2023, which grew to 13.4% when adjusted for currency fluctuations. North American companies dominated the rankings, with 41 firms achieving 14% average growth and the top 15 generating $34.7 billion in revenue. Source.

In the United States, the equipment rental industry has demonstrated significant growth in recent years. In 2023, the industry reached a record rental volume of $41 billion, marking a 15.8% increase from 2022's $35.4 billion. Source.

Projections indicate that this upward trend will continue, with the American Rental Association (ARA) forecasting equipment rental revenue to reach $82.6 billion by 2025, reflecting a growth rate of 5.7%. Source.

While specific data quantifying the direct impact of equipment rental software on revenue growth is limited, the adoption of such technology is widely recognized as a key factor in enhancing operational efficiency and supporting the industry's expansion. The North American equipment rental software market itself is projected to grow from $110.24 million in 2021 to $175.26 million by 2028, at a compound annual growth rate (CAGR) of 6.8%. Source.

These figures suggest that the integration of specialized equipment rental software like Sycor.Rental will significantly contribute to increased revenue growth and operational efficiency in the equipment rental industry. More Information.

Updated January 7, 2026, for accuracy and relevance.

Frequently Asked Questions

Equipment rental software increases revenue by improving asset visibility, optimizing scheduling, and automating pricing and billing processes. With real-time insights into fleet availability and usage, rental businesses can reduce idle equipment, increase utilization rates, and capture more rental opportunities. Automated invoicing and flexible pricing structures also help reduce billing errors and revenue leakage.

Equipment utilization is critical because it determines how often rental assets are actively generating revenue. Rental software provides real-time data on equipment availability, reservations, and maintenance status, helping companies schedule assets more effectively and minimize downtime. Higher utilization means businesses can earn more from their existing fleet without needing to invest in additional equipment.

Equipment rental management software helps businesses streamline operations, automate administrative tasks, and make data-driven decisions. By centralizing rental operations, financial reporting, and maintenance tracking in one system, companies can reduce manual work, improve operational efficiency, and scale their operations more effectively as they grow.