SAP Customer Data Cloud
Highlights of the SAP Customer Data Cloud
Self-Services
Easily create intuitive platforms that allow your customers to manage their rights, interests, and preferences.
Automation
When the agreed content changes, renewed consent is automatically requested from the user. Naturally these updates are marked with a date and time stamp.
Security
The SAP Customer Data Cloud ensures the security of your customer data thanks to the latest encryption technology and additional precautions that go beyond the standard.
Analytics
The consistent and legally compliant storage of your customer data supports accurate analyses. So you understand the needs of your customers better and can respond to them more purposefully.
Audit-compliant rights management with the SAP Customer Data Cloud
To win and retain customers in the digital world, companies have to prove to their customers that their data is secure. Various national and international data protection laws must be observed as well. The SAP Customer Data Cloud not only supports the legally and audit-compliant storage of customer data, it also helps you offer customers a better experience according to their wishes. That builds trust and boosts customer loyalty – a clear competitive advantage in the digital world.
Features
- Customer friendly thanks to single sign-on, registration, and social login
- Self-service area where your customers can manage their preferences and declarations of consent
- Pre-configured, adaptable workflows for obtaining consent for cookies, data privacy statements, marketing campaigns, and terms of use
- Numerous authentication methods are standard
- Centralization of customer data in a secure system with expanded data encryption, password hashing, and secure API transfers
Benefits
- Legal and audit compliance – also at the regional level
- Customer trust thanks to transparency and consistency
- Increase in the registration rate thanks to ease of registering
- One central, consolidated profile per customer
- Seamless integration with the other C/4HANA modules
- Analysis to improve the digital customer journey
- Fast implementation
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