With the SAP Marketing Cloud, each of your customers passes through individualized marketing automation – based on their user behavior and insights gained through data analysis.
Actively intervene in ongoing campaigns to optimize your ROI. The SAP Marketing Cloud offers you the analyses you need.
Based on machine learning algorithms, the SAP Marketing Cloud records and supplements customer profiles so you can offer an appropriate service to your customers quickly.
With the SAP Marketing Cloud, you can respond to individual changes in customer behavior more quickly and provide them with appropriate offerings when they really need them.
Everyone has key moments, both in their private life and at work, when they are especially receptible to certain information or offers – in response to major and minor events, such as job changes, a new relationship status, a new project, etc. With the SAP Marketing Cloud, you can identify such moments reliably and provide your customers with appropriate offers and information accordingly. They appreciate the added service and you generate a higher ROI.