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SAP Marketing Cloud
Understand your customers and offer them what they really need

SAP Marketing Cloud

The SAP Marketing Cloud facilitates the analysis of customer actions in real time. This lets you anticipate the needs of your customers and offer them a unique experience through appropriate measures. That boosts customer satisfaction and loyalty in addition to strengthening your market position.

Highlights of the SAP Marketing Cloud 

Marketing automation

With the SAP Marketing Cloud, each of your customers passes through individualized marketing automation – based on their user behavior and insights gained through data analysis.

Real time

Actively intervene in ongoing campaigns to optimize your ROI. The SAP Marketing Cloud offers you the analyses you need for this purpose. 

Machine learning

Based on machine learning algorithms, the SAP Marketing Cloud records and supplements customer profiles so you can offer an appropriate service to your customers quickly.

Speed

With the SAP Marketing Cloud, you can respond to individual changes in customer behavior more quickly and provide them with appropriate offerings when they really need them.

Understand your customers better with the SAP Marketing Cloud

Every person has key moments when they are especially open to information and offerings – both in private life and at work, in response to major and minor events. Job change, new relationship status, new project. With the SAP Marketing Cloud, you can identify such moments reliably and provide your customers with appropriate offerings and information. They appreciate the added service, you generate a higher ROI.

SAP Marketing Cloud implementation partner

Features of the SAP Marketing Cloud

  • Target group segmentation supported by artificial intelligence
  • Marketing planning and marketing lead management
  • Analysis of marketing performance and the customer journey
  • Predictive analytics to better identify new trends and forecast customer needs
  • Personalization of the buying experience in the SAP Commerce Cloud

Benefits of the SAP Marketing Cloud

  • Specialized features for B2C, B2B, and B2B2C, for companies of all sizes
  • Best practice processes for inbound and outbound marketing
  • Interfaces to leading non-SAP systems

SAP Services

SAP S/4HANA greenfield project

Our experts accompany your SAP project from the initial idea to the rollout and day-to-day support. Put your trust in more than 20 years of expertise with SAP for SMEs!

For your project

SAP S/4HANA greenfield implementation

In the course of numerous IT projects, we have accumulated an irreplaceable wealth of experience. We know exactly what it takes to make an IT project succeed. You too can profit from our knowledge!

Your contact person

You are interested in the SAP Marketing Cloud and would like more information? Then please contact us. We are looking forward to your inquiry!

Andreas Czech

Head of SAP Customer Experience
+49 211 98 43 11 16

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