Otto Bock Healthcare is a global leader in orthopedics. In order to create a more extensive sales and service offering for business customers in the US market, Sycor developed a comprehensive B2B online shop with a SAP back end link.
Around the world, the name Ottobock stands for technologically outstanding medical technology products and services. The objective of restoring mobility to people with disabilities and protecting remaining functions runs through the company‘s entire product landscape. The conviction that people‘s quality of life is closely connected to maximum individual freedom and independence has been a guiding principle over the company’s ninety years and has directed new product development. Ottobock planned to gain new customers and secure its existing business in the United States by implementing an online shop. For the implementation, Ottobock chose Sycor as its project partner. SAP Hybris Commerce with the use of synchronous order management forms the basis of the new shop.
“The introduction of an online shop has clear advantages for us. Now our customers can obtain information about our products themselves and place orders directly in our shop. We also offer detailed order tracking and other self-service options,” says Manja Mauska, Manager of E-Commerce at Otto Bock HealthCare. That significantly streamlines order placement and processing. The buyer has an exact overview of the ordering process as well. A prerequisite for this is that the shop be fully integrated with the existing SAP ERP solution. This is the only way to ensure that all inventories, customer-specific prices and conditions, as well as orders, are synchronized between the shop and ERP in real time. “All data is provided and entered directly from the ERP system. Furthermore, the SAP Hybris Commerce system supports delivery cost calculation and the determination of customer-specific prices,” says Andreas Poelitz, Sycor Project Manager.
"Sycor was the ideal partner for a perfect implementation as we embarked into the world of e-business. Thanks to its expertise and extensive experience with the SAP Hybris Commerce platform, Sycor supported us perfectly with a successful implementation. Customer feedback about the shop is consistently positive."
Manja Mauska, E-Commerce Manager, Otto Bock Healthcare Gmbh
After initial conceptual considerations, Sycor and Ottobock worked together to prepare a detailed concept. Subsequently, Sycor carried out the planning phase using agile project methods. Thanks to ongoing tests during implementation, the shop was ready for use by the first trial customers within a short period of time. The customer can individually configure a product with a few clicks, adapting it to specific requirements. In parallel, detailed information, linked to the selection of offerings, is provided. Another key element is the Service Portal, where invoices can be viewed and returns can be entered and tracked. The user can also view catalog and product information, receives recommendations, and has access to a notepad function as well as expanded search functionality.
The new online shop is the cornerstone of a future-proof omni-channel strategy for Ottobock. With the implementation of the shop, based on SAP Hybris Commerce, the family company benefits from the flexible architecture for future requirements as well. “Sycor was the ideal partner for a perfect implementation as we embarked into the world of e-business. Thanks to its expertise and extensive experience with the SAP Hybris Commerce platform, Sycor supported us perfectly with a successful implementation. Customer feedback about the shop is consistently positive,” says Manja Mauska in conclusion.
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