Taking Collaboration to the Next Level: Sycor and ysura Strengthen Their Partnership
The partnership between Sycor and ysura has been in place since 2017 and has continued to evolve ever since. What began as a traditional collaboration featuring knowledge-sharing initiatives and networking has grown into much more than a contractual agreement—it is a vibrant partnership that demonstrates the “1 + 1 = 3” value proposition every day.
The collaboration received a decisive boost from ysura’s strategic focus as a provider of CRM solutions and consulting services for the pharmaceutical and life sciences industries, with a particular emphasis on emerging biotech, medtech, and OTC manufacturers in the DACH region. This quickly highlighted how the respective strengths of both companies ideally complement each other and can create targeted added value for customers.
As the partnership evolved, the close integration of resources and expertise increasingly took center stage. The partnership was structurally expanded to include a collaboration model that enables long-term cooperation. Following an intensive onboarding phase and certification for ysura CRM, employees became a team united by a shared understanding of quality. This forms the foundation for constructive collaboration that benefits customers.
Today, the partnership is firmly embedded in day-to-day operations. Sycor and ysura work closely together in the areas of training and consulting, combining technical expertise with international experience. This enables faster project implementation and a significant improvement in the quality of enablement for administrators and end users. At the same time, standardized approaches, best practices, and a shared understanding of customer needs ensure sustainable results. Through the cooperation of both companies, they are able to effectively overcome project bottlenecks and meet customer requirements in a flexible and scalable manner.
Alexander Osterbrink, SYCOR GmbH
“In the pharmaceutical CRM business, technical skills and pharmaceutical-specific process expertise are paramount. That’s the foundation. But what connects Sycor and ysura goes beyond that—we share common values: collaborating with clients as equals, excellence in our work, and continuity. ‘Win-win’ is therefore not just a cliché here, but a way of life,” says Alexander Osterbrink, Head of Commercial Excellence at Sycor.
Morad Khosrow Shahi, CPTO at ysura, confirms this: “The deepening of our partnership with Sycor demonstrates how important genuine team spirit and mutual trust are. By combining our expertise, we create solutions that are not only efficient but also offer our customers a sustainable competitive advantage.”
About ysura GmbH
ysura GmbH is a specialized full-service provider of CRM solutions for the pharmaceutical and life sciences industries, with a particular focus on emerging biotech, medtech, and OTC manufacturers in the DACH region. The company supports its clients throughout the entire CRM value chain—from strategic consulting through implementation and integration to operations and continuous improvement. With deep industry knowledge, technological expertise, and a clear focus on sustainable customer relationships, ysura helps companies design their sales, marketing, and service processes to be efficient and future-proof. The company places a strong emphasis on collaborative partnerships, high-quality standards, and long-term success.
Morad Khosrow Shahi, ysura GmBH
About Sycor in the Pharmaceutical CRM Sector
SYCOR GmbH offers companies comprehensive IT services and solutions from a single source. Sycor ensures mutual success through its many years of market experience and strong partnerships.
With over 25 years of experience, Sycor supports companies in the pharmaceutical industry in national and international projects by providing consulting, training, and support services for CRM, BI, and other related systems. The company is not only familiar with the systems used in the industry but, above all, with the business processes and legal frameworks, and it supports system implementations with change management.
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